This case is in a refereshing graphic novel format and depicts the situation in a mid-sized company called DrugPharmz, which was in the process of relaunching its operations in West Bengal, an Eastern state in India. Barun, the newly appointed Regional Manager was struggling with the high attrition rate in his region. During this tough period, Barun recruited Rohit as an Area Manager. There was a marked difference between the management styles of Barun and Rohit. Barun soon realised that though they did not see eye to eye on various issues, Rohit was effective in holding his team together and also performed well. Thing started taking a bad turn soon as certain decisions taken by Barun and other managers of the company came back to haunt him.

Human Resource and Organization Behavior Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

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Issues

The case is structured to achieve the following teaching objectives:

	Appreciate the importance of HR (people skills) in attracting, retaining, and motivating employees.
	Understand the theories such as, employee motivation theory (McGregor's Theory X, Theory Y, etc.).
	Understand the skills required by managers at different levels (technical, people, conceptual).
	Understand concepts related to halo effect, management styles, values, conflict, etc.
	Understand the importance of the various sales force management functions with special emphasis on people management.

Keywords

Employee motivation; Theory X; Theory Y; Human resource management; Management style; Attrition and retention strategies; Sales organisation; Recruitment; Training; Sales force management; Values; Ethics; Boss subordinate relationship; Micromanagement; Conflict management"